Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration
نویسندگان
چکیده
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ژورنال
عنوان ژورنال: Journal of Business-to-Business Marketing
سال: 2019
ISSN: 1051-712X,1547-0628
DOI: 10.1080/1051712x.2019.1565134